I’m one of the many small business owners out there who have jumped into the social media bandwagon hoping to have that ultimate fix to cure my sales and marketing ills. Guess what? I was wrong. There’s simply no shortcuts to creating trust online and you can’t improve your revenue by 30% overnight. The bad news is that many are still falling for this trap set by so-called social media experts who love to gamble with your money that you start to wonder just how far can you stretch your resources. Sure, we’ve fallen for bad advice more than once as we grow our online presence from becoming a nobody to a somebody. Is social media marketing worth every penny then?
The Truth About Social Media that No One Wants to Tell You
And I’m not the only one blogging about it; we’re only a few brave soul who do. Last time, I have shared with you my perceptions on social media and why you should try social enterprise for your business. This time, I’m taking you back to reality lane so you can avoid costly mistakes before it happens. After all these years of building my social capital, I’ve learned that:
1. Getting Social is NOT Being Social
Marketers, please don’t hate me. You may be great at connecting and starting a conversation, but not that awesome in marketing activities like lead generation to increase sales and improving customer loyalty through social media funnels.
2. Engagement is a Vague Word
We all get it! Engagement is the key to growing your online presence. The next time you will give us this advice, please make sure that we are engaged with our customers offline first.. before we bring the whole experience online.
3. You CANNOT be Omnipresent
Don’t we all love to be with the trendy crowd? Before you even consider being on every social network that you can name, please consider where your target market is most likely to hang out. Besides, being everywhere has its major drawback: Social Media Saturation. There’s doing ‘less is more’ when it comes to getting better results.
4. Being Efficient Doesn’t Mean Being Effective
I’m totally impressed with all the numbers, the reports based on advance analytics tools you may be using. But, there’s a big difference between influence and reach. While having lots of fans or followers can give me instant gratification, I’d love to see more of them converting into buying customers. Measuring what really matters count.. a lot!
5. The Same Basic Strategies Still Apply
I do appreciate all those unique marketing ideas to help me create a buzz for my brand, but at the end of the day, I have to develop my business first so I can identify new opportunities to grow my brand online or in real-time. Please remind me to put research on top of my priority list.. or help me do so – because it will aid me in building a realistic expectation about social media marketing, the nth time around.
And if there’s one thing I agree with internet marketers, it’s the art of creating Authenticity. I’m with you in this concept, that having a unique voice will help me stand out from the crowd, to start with the Why of things. The more you focus on this, the more people will trust you for them to hit that ‘buy’ button.
Would you agree with the lessons I have learned so far? I rest my case.
** Do you agree with Jeff on this social media pitfall?